Escape Fitness has appointed Lisa Starkey to the role of account manager for Boutique Solutions.
Starkey, a Sports Science graduate from Brunel University, has previously held positions with Fitness First, Six3Nine and Third Space. Additionally she ran her personal training business, BodySpace Personal Training, while in Vietnam.
In her new role at Escape, Starkey will combine her prior experiences in personal training, design and business development to support clients in opening, developing and /or improving their boutique experience offering. She will assist clients with club design, equipment specification and programming selection, as well as helping to solve challenges in unique spaces.
"London is an exciting space for fitness, and it often leads trends around the world. I'm here to provide boutiques with edgy and unique spaces that deliver incredible experiences for any member," Starkey said.
"I want to offer exciting solutions to clients whether in an established boutique space space or incorporating a concept into a bigger club."
Matthew Januszek, co-founder of Escape Fitness, said: "Lisa knows what it takes to be ultra competitive on an international scale in the club environment; she knows what clubs and trainers need and how to craft stellar member experiences. All of these ingredients go into a highly successful boutique."
"We are excited to add her expertise to our own to offer our boutique clients the design and implementation of stand-out experiences, with unique products and training innovations that look awesome and inspire members to unleash their athlete within," he added.
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